The Koch brothers are continuing their pathetic attempts to be “cool” Uncles Dave and Chuck and harness the youth vote using misguided schemes and bizarre tactics.

Last month, Koch Industries announced a multi-year deal with Learfield Sports for an “integrated national sponsorship platform.” In other words, Texas A&M and Oklahoma State athletics are now sponsored by one of America’s most controversial petrochemical empires. The Kochs are making their first major foray into collegiate advertising just as students across the nation are amping up pressure on their administrations to divest their fossil fuel holdings and sever ties with big polluters contributing to climate change. The in-game mentions, radio advertising, and Koch-branded towels are a desperate attempt to convert young people. Nothing says youth outreach like a Koch branded towel.

In another attempt to showcase their “know how” on what the kids want these days, the Koch brothers are using Generation Opportunity, their millennial outreach front, to lobby against net neutrality. Generation Opportunity ominously warns that a government reclassification of the Internet would be tantamount to a government takeover. Once again, the Kochs’ agenda isn’t lining up with teenagers’ priorities.  According to a November poll by the University of Delaware, 81% of respondents ages 18-24 opposed overturning net neutrality rules.  Colleges, universities, and library organizations have come together to form pro-net neutrality “coalitions,” filing requests with the FCC to keep open Internet rules alive. With young adults between the ages of 18 and 29 boasting the highest percentage of Internet usage in the U.S., it’s no surprise that millennials are fighting to preserve net neutrality. The Kochs are clearly lobbying to protect their interests under the guise of youth outreach.