Real Koch Facts

Koch Contamination of the NCAA

March 17, 2015

The Kochs are spreading their gospel through through a multi-year national sponsorship of college sports, making an enormous media buy that will give the company advertising exposure at 15 universities in the Big 10, Big 12, and Missouri Valley Conferences.

Koch, making its first major foray into collegiate advertising and marketing, is using the sponsorships to recruit March Madness fans throughout the Midwest. The in-game mentions, radio advertising, Koch-branded towels, and signage will run during men’s and women’s basketball games and directs viewers to KochCareers.com.

Being a college athlete is a lot like the Koch’s vision for the middle class, says a recent Bloomberg View article:

Like student athletes, many of Koch’s employees also understand what it’s like to work for an organization that is against unions and and the protections they afford. The NCAA has fought efforts by Northwestern football players to unionize, touting the threat to “amateurism” and arguing […]

The Kochs are Failing at Youth Outreach

April 16, 2015

The Koch brothers are continuing their pathetic attempts to be “cool” Uncles Dave and Chuck and harness the youth vote using misguided schemes and bizarre tactics.

Last month, Koch Industries announced a multi-year deal with Learfield Sports for an “integrated national sponsorship platform.” In other words, Texas A&M and Oklahoma State athletics are now sponsored by one of America’s most controversial petrochemical empires. The Kochs are making their first major foray into collegiate advertising just as students across the nation are amping up pressure on their administrations to divest their fossil fuel holdings and sever ties with big polluters contributing to climate change. The in-game mentions, radio advertising, and Koch-branded towels are a desperate attempt to convert young people. Nothing says youth outreach like a Koch branded towel.

In another attempt to showcase their “know how” on what the kids want these days, the Koch […]

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